An Antioxidant Powerhouse
Packed with antioxidant phytonutrients called anthocyanidins, blueberries neutralize free radical damage to the collagen matrix of cells and tissues that can lead to cataracts, glaucoma, varicose veins, hemorrhoids, peptic ulcers, heart disease and cancer. Anthocyanins, the blue-red pigments found in blueberries, improve the integrity of support structures in the veins and entire vascular system. Anthocyanins have been shown to enhance the effects of vitamin C, improve capillary integrity, and stabilize the collagen matrix (the ground substance of all body tissues). They work their protective magic by preventing free-radical damage, inhibiting enzymes from cleaving the collagen matrix, and directly cross-linking with collagen fibers to form a more stable collagen matrix.
The Miracle Berry
Every second of your life, your cells are bombarded by dangerous particles called free radicals… fortunately, you can fight back. The trick is to load your diet with antioxidants- the natural zappers of free radicals- by eating lots of fruits and vegetables. And that’s where the incredible blueberries come in. The amazing little blueberry has emerged as nature’s number one source of antioxidants among fresh fruits and vegetables. ~Holly McCord, RD in “The Miracle Berry” article at Prevention.com
Wild Blueberries are the Top Fruit on Health Magazine’s “Hot List” of 20 Power Foods
According to Health Magazine, Wild Blueberries are a “Power Food” ranking as the top fruit on
the March “Hot List” of foods with high antioxidant capacity.
Health’s “Hot List” is comprised of foods that ranked highest in a recent study conducted by
USDA’s Dr. Ronald Prior, analyzing antioxidant capacity of commonly available fruits and
vegetables. According to the research, Wild Blueberries are highest in antioxidant capacity per
serving, compared with more than 20 other fruits. (Source: Journal of Agricultural and Food
Chemistry, 52:4026-4037, 2004.)
The Power of Blue™-
“A strong indicator of antioxidant activity is color,” said Susan Davis, MS, RD, Nutrition Advisor to
the Wild Blueberry Association of North America. According to Davis, anthocyanin, the deep-blue
purple pigment in foods like Wild Blueberries, is a potent phytonutrient that acts as an antioxidant
and anti-inflammatory. “With the highest antioxidant capacity of all the fruits tested by Dr. Prior,-
Wild Blueberries stand out as an antioxidant powerhouse. A half-cup a day is all you need to
satisfy a daily fruit serving and get the important color blue into your diet. Use Frozen Wild
Blueberries in smoothies, toss them onto cereal, yogurt or even salads. They’re easy, convenient, great tasting and above all, healthy!”
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