The Vital Choice advantage
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NSF certification is especially important because our whole, unrefined Sockeye Salmon Oil supplements (pictured at left) are so radically different from—and nutritionally superior to—standard fish oil supplements, as shown in part by their deep, rich, natural red color.
Most supplement makers must use molecular distillation to remove impurities from raw fish oil and concentrate the key omega-3 fatty acids EPA and DHA. Distillation is necessary because the oil used to make supplements usually comes from diverse sources, of widely varying quality and purity. In fact, much of the bulk fish oil used in dietary supplements comes from farmed salmon!
In contrast, Vital Choice Sockeye Salmon Oil is extracted from fresh-landed Alaskan sockeye salmon, and is immediately refrigerated until being transferred to a pharmaceutical-grade encapsulating facility. This careful process allows no opportunity for oxidation (the cause of rancidity) to occur.
Because it is uniquely fresh and unrefined, Vital Choice Wild Alaskan Sockeye Salmon Oil contains 32 fatty acid molecules, in addition to significant levels of natural antioxidants and approximately 150 mg of EPA and DHA in each 1,000 mg softgel capsule.
You’re unlikely to obtain this complete matrix of naturally occurring long-chain fatty acids from standard, highly refined fish oils. While the molecular distillation process purifies the oil, it also reformulates it, reducing or eliminating some little-studied fatty acids of potential value while concentrating only the two omega-3s known to be of great vale to human health (EPA and DHA).
To top it all off, our capsules are now made with a pure fish-based gelation.
In other words, Vital Choice supplements boast a uniquely complex, totally natural nutritional profile, virtually identical to the fatty acid profile of fresh wild sockeye salmon.
NSF certification of Vital Choice Sockeye Salmon Oil
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Most people know NSF as the organization that sets performance standards for water filters, but they’re involved in a wide range of similar public health services: a list that now includes testing of dietary supplements.
In fact, NSF is the only independent, not-for-profit testing organization offering true product testing of dietary supplements. NSF conducts product testing in their own accredited laboratories to ensure that the actual contents of the supplement product match those printed on the label.The NSF Dietary Supplements Certification Program features three essential components:
- Verification that the contents of the supplement actually match what is printed on the label.
- Assurance that there are no ingredients present in the supplement that are not openly disclosed on the label.
- Assurance that there are no unacceptable levels of contaminants present in the supplement.
About NSF International
The NSF Mark is respected by regulatory agencies at the local, state, and federal levels, and NSF is widely recognized for its scientific and technical expertise in the health and environmental sciences. Its professional staff includes engineers, chemists, toxicologists, and environmental health professionals with broad experience both in public and private organizations.
The NSF laboratories are certified for drinking water analyses by thirteen states—including California, Florida, New York, Michigan, and Pennsylvania—and NSF is accredited or approved by leading governmental public health authorities, including these:
- Occupational Safety and Health Administration (OSHA)
- American Society of Sanitary Engineering (ASSE)
- Water Quality Association (WQA)
- American National Standards Institute (ANSI)
- International Accreditation Service (IAS)
- National Environmental Laboratory Accreditation Cooperation (NELAC)
- Standard Council of Canada (SCC)
In short, you can’t find a more respected, credible organization to certify the purity of a fish oil supplement!
